Faraday Future — Branding
Worked under Brand team to help create badging logos for electric cars and their special edition ones.
Faraday Future — Print Editorial
Marketing brochure that explains about Faraday Future FF 91 features and their brand.
TOYOTA SALES EVENT — Social Digital Campaign
This digital campaign was designed to focus on key audiences with intent of purchasing a vehicle.
IMMOTOR APP — UI Design
Immotor GO App is created for riders to customize their scooters and program lights, horn, speed settings, and distance restrictions.
Design concept is to be simple but dynamic and use simple icons to navigate and control.
IMMOTOR BRAND GUIDELINE — Identity System
Created a brand guideline based on their existing logo. Worked on redesigning identity system including a website, application, and stationary.
PERFORMER + AUDIENCE — Print Editorial
Vito Acconci was an influential American performance, video, and installation artist, whose diverse practice eventually included sculpture, architectural design, and landscape design.
This book was dedicated to Vito Acconci. The concept was to portray his idea of using proximity with his performance and interaction with people.
STAR GUIDE — Print Editorial
A book is redesigned to make visually interesting to readers with using redrawn graphics and simple type treatments. The concept is to use proximity and space through typography treatment in each page. Using negative space to reflect the idea of galaxy and outer space. All the illustrations are redrawn to reflect this concept.
DEPTH PERCEPTION — Print Editorial
An exhibition book about artists who use mathematics in their works. My concept is to reveal grid system throughout the book to illustrate mathematic systems.
INVENTORY OF KELLY PAPER — Info Design
Kelly Paper is a Los Angeles-based paper merchant specializing in a wide range of paper, packaging, wide format and digital products for print and graphics.
For my information design, I wanted to showcase all the text weight papers from Kelly Paper. The idea was to create origami to show all papers from different angles and use light reflection to show different colors and texture. All the paper information are printed on the left side.
FIFA World Cup 2018 — Branding
Assigned to created a branding system for Fifa World Cup 2018 that bring excitement to people all around the world.
Logo: form is inspired by running angle's of a soccer player in the field.
Color: The color of red to blue represents the sun rise and sun set of a game.
Photography treatment: Using 20° angle slicing effect to create dynamic movements in all the images throughout.
